You’ve probably mastered texting acronyms like LOL and TTYL, but the blogosphere has its very own language. Blogese is filled with a growing number of acronyms and official sounding words. Here in this dictionary of basic blogging terms I’ll stick to simple definitions of the most common words. So if you’re new to the blogging world and wondering what all the lingo means, this blogging dictionary is the perfect place to look up the words that have you lost and memorize your vocabulary for the day.
(Don’t see a term that should be here? Have a question about a definition? Drop me a line!)
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A to Z Glossary of Basic Blogger Vocabulary
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Above the Fold
1. The area that is immediately visible before scrolling down the page.
1. A collection of previous blog posts, usually date-based, category-based, or tag-based.
See Drip campaign.
See Email Service Provider.
1. The administrative area of your site, also known as the “Dashboard” in WordPress.
1. A collection of blog posts, usually within a larger website.
2. To post a blog post.
1. A person who blogs.
2. The blogging platform owned by Google.
1. A collection of links to other blogs, often displayed in a blog sidebar.
1. A display of the parent links leading to the current page or post.
1. A spam prevention technique wherein you are required to enter the combination of letters and numbers displayed on the screen in order to post your comment, etc.
1. A broad collection of posts, likened by WPBeginner to the chapters in a book.
CMS (Content Management System)
1. A platform like Blogger, WordPress, SquareSpace, or Tumblr where you can post and manage content.
1. A method of communicating about a blog post or page on that post or page (pages may also have comments).
2. To post a comment on a blog or page.
1. A page on a website outlining and crediting the services, systems, tools, and designs used for the site.
1. An email service with all the features you could ever want: optin forms, landing pages, and so much more, for one monthly fee.
See Evergreen Content and Content Landing Page.
Content Landing Page
1. A web page with a keyword-dense introduction followed by links to relevant, cornerstone content centered upon one specific topic.
1. The administrative backend of a web host.
CSS (Cascading Style Sheet)
1. Often named style.css, this file is written in CSS and controls the style of your site. Each plugin or theme will come with its own style sheets.
1. The main administrative area of your CMS or platform.
1. DKIM stands for DomainKeys Identified Message. DKIM records are TXT DNS records used in conjunction with SPF records for DMARC email authentication purposes.
1. DMARC stands for Domain-based Message Authentication, Reporting and Conformance. It is an authentication protocol used to verify the domain names used to send email in an attempt to prevent fraud and spam.
1. DNS stands for Domain Name System. It is made up of all sorts of records–from A records to CNAME records to MX records to TXT records–that direct where your domain’s email and files are hosted.
1. The address where a website is located. Often preceded by www., always preceded by http:// or https://, rarely case sensitive.
1. An unpublished blog post.
1. An email drip campaign is a message or series of messages sent to specific people based on specific triggers: i.e. signing up for an email list, clicking on a specific link in a past campaign, etc. Also called an autoresponder, it is literally an automatic email response to a specific action, often dripped out over a period of time.
Email Service Provider
1. A service that allows you to build an email list by collecting email addresses through signup forms, landing pages, etc. You can use an email service provider to send email campaigns or broadcasts to your entire list or segments of that list.
See also Aweber, ConvertKit, MailChimp, or Mad Mimi.
1. Posts that are as useful and relevant as they are timeless.
Favicon (Favorite Icon)
1. An image displayed next to the bookmark or “favorite” item, as well as the URL in the address bar of a web browser.
1. An image set to represent the blog post or page as a thumbnail in blog archives or on social media likes and shares.
1. Any service that takes RSS feeds and makes them humanly readable.
2. The company owned by Google that burns feeds and sends out posts via email.
1. The bottom portion of a website, where the copyright information resides. May also include a Footer Widget Area.
1. The part of a website visible to the public.
FTP (File Transfer Protocol)
1. A method of uploading batches of files to a web host. Login to an FTP server with a program like FileZilla or CuteFTP.
2. To upload files to a web host via FTP.
1. Blogger term for Widget.
1. The top of a website. Generally includes a header image and a navigation menu.
1. A company that stores the data for a website on their server.
2. To store data.
3. To host a link-up.
HTML (HyperText Markup Language)
1. The code language used to format web pages, widgets, etc.
Hyperlink (Link, URL)
1. The direct link to a web site or page.
2. To link to a site or page.
1. The name Google’s Blogger uses instead of Categories or Tags.
1. A clutter-free page with a clear call to action. Used in advertising as the page someone will “land” on when they click a specific link.
Link-up (Blog Hop, Synchroblog)
1. An event when a host blog opens up the opportunity for other bloggers to post about the same theme or topic then share the link to their blog post on the host blog.
1. An email service with a personality, this company has fun referring to Mimi as a person who sends out newsletters and blog posts via email.
1. An email service with an attitude, MailChimp’s friendly chimp is always there to give tips for creating email newsletters and campaigns to send out the latest blog posts.
1. Usually a horizontal bar with links to the main pages of a website. Often primary and secondary navigation menus are offered.
1. A static web page. Newly published pages do not go out to feed or email subscribers.
1. Literally a permanent link to a post. In WordPress, a numerical shortlink may be a more permanent link because it will not change if the post name changes.
PHP (Hypertext Preprocessor)
1. The language of code that powers WordPress.
1. A pingback is an automatic notification sent by WordPress every time a post is published to any posts linked to within that post.
1. A plugin is something that is installed and activated or deactivated on a self-hosted WordPress website. A plugin adds some sort of feature, enhancement, or security to a WordPress site.
1. A blog post is something that’s sent out automatically to RSS and email subscribers. A post is viewed as less static, more time-sensitive.
2. To publish a blog post.
1. To post a page or blog post publicly on the internet.
1. A company that provides registration of domain names.
1. A mobile responsive website “responds” in size/format based upon the device it is being viewed on.
RSS (Really Simple Syndication)
1. An RSS feed is the “feed” of a blog’s latest content, surrounded by special code that makes it available for “syndication” across the world wide web.
1. Self-hosted WordPress requires the purchase of a domain and hosting, installation of WordPress, and routine maintenance and security precautions.
SEO (Search Engine Optimization)
1. The art of using keywords and keyword phrases in a post title and headings to make a post easy for search engine users to find and hopefully rank high in search engines.
1. A WordPress shortcode is a code word or phrase enclosed in square brackets in the backend, which outputs a specific result in the frontend.
1. A shortlink is the shortest version of a permalink. WordPress shortlinks are based on the post’s numerical ID which will never change. URL shorteners are often used to create even shorter shortlinks.
1. The area on the side(s) of a site that is filled with widgets or gadgets.
1. Usually an auto-generated XML-based list of the entire contents of a website, used primarily by search engines. Manual sitemap pages are often created for the benefit of site visitors, as well.
1. A sliding display of images. Usually the featured image of a post or page is displayed and links to the post or page it is associated with.
1. The slug is the part of the permalink that identifies the name of the post or page. WordPress auto-generates a slug with hyphens between the words of the title. The slug does not have to be the same as the post title.
1. Comments placed manually or by automatic spammer bots in an attempt to garner links or traffic. Usually filled with random words, promises of traffic boosts, or inappropriate references.
2. Literally to overwhelm with comments or posts. “Don’t spam your Facebook friends.”
1. SPF stands for “Sender Permitted From”. SPF records are TXT DNS records used in conjunction with DKIM records for DMARC email authentication purposes.
1. Tags are used to tie WordPress posts together by topic or series. WPBeginner likes tags to the index in a book.
2. To apply a tag to a post.
1. A tag cloud is a cluster of all the tag words used on a site, with the font size growing larger for the more popular tags and smaller for the less popular tags.
1. Entered in WordPress General Settings, the tagline is the subtitle of a site, and should further explain the site title.
1. The theme is what controls the entire look and feel of a WordPress site. Child themes are sub themes activated to change the look of the parent theme. Some themes are based on frameworks.
1. In WordPress, a custom PHP template chosen from a drop-down in the Page Attributes area of the backend of a WordPress page to indicate whether it’s a landing page, blog page, etc.
2. In Google’s Blogger, the theme or appearance of the blog.
1. A trackback is a manual notification that can be sent to another site to notify them of a post wherein they may or may not be linked.
1. Short for video blog, this is a blog post recorded as a video.
2. To record a video for a blog post.
1. Pages and/or blog posts on a single domain are referred to as a website or site.
1. The database that holds the contact information of everyone who has registered a domain name. Whois privacy is offered by most registrars for an additional fee.
1. A place to put code, images, etc. in your sidebar.
1. WordPress.com is a blogging platform that is hosted by the company Automattic.
2. WordPress.org is an open-source self-hosted blogging platform.
1. Joost de Valk is the author of the most popular WordPress SEO Plugin.
More Blogging Dictionaries & Glossaries:
Want a more extensive explanation of blogging terms? Looking for the College Dictionary level definitions of WordPress options? Here are links to everything from detailed dictionaries to beginner’s glossaries of blogging and WordPress.
- The Official WordPress.org Glossary
- WordPress Glossary Terms for Beginners
- Giant Blogging Terms Glossary from Quick Online Tips
- Glossary: 39 Blogging Terms to Know from Hubspot
- Glossary of Blogging Terms from Amy Lynn Andrews
- The Blogging Dictionary from Rachel M. Cleveland
- The Blogging Dictionary – A to Z Glossary of Blogging from Blogger Explorer
- WordPress Glossary – Understanding Blogging Terminology from WordPress Barista
- WordPress Glossary – Understanding Blogging Terminology
- Blogger Glossary of Terms from Fabulous Blogging