“At first, Facebook was like a baby. I fed it every 2-3 hours! …Here’s my truth. My Facebook page is growing rapidly and it’s like a toddler. I feed it about every 4 hours, 6 days a week.”
–Courtney of Women Living Well in “My Journey to 5000 Followers” on Allume.com
Feed your Facebook page? Yes, and not just with automatic feeds, either! Courtney’s illustration is a fun one: if your Facebook page is hungry for likes and comments, feed it.
The more you post, the more people will interact, and the more your posts will show to other people—it’s a win-win situation.
Feed it Good Food
Unless, of course, you’re posting the same thing every time. Or trying too hard to create posts that really have no purpose or meaning. Quality still wins over on quantity, even on Facebook. One good post per day is better than three bad posts per day.
And don’t worry—posting multiple times a day won’t overwhelm your fans as it once might have:
“The ones who do see one (or more than one) post from you per day are probably happy to, as they only see these posts because they have displayed a high affinity to your page by liking/commenting/sharing.”
–“4 BIG Reasons You Should Be Posting To Your Facebook Page MORE Than 1x Per Day” on The PostRocket Blog
What’s the best time to feed your Facebook page?
Perhaps it’s breakfast, lunch, and dinner. The experts each have their own opinion on optimal posting times, and Pinterest is full of infographics with their finds. But the truth is, if you post great content, its reach will extend far beyond the time you posted. Each time someone likes or comments or shares your post, it will in essence be re-shared to their friends—whether they’re up at midnight, or browsing Facebook on their lunch break, when they share is likely when their friends are there to see it.
“The increase in reach/engagement you receive from posting at an optimal time without good content, type, and frequency is only a fraction of what it could be with good content, type, and frequency.”
–“Facebook Marketing Down to the Core – 4 Factors of Post Optimization” on The PostRocket Blog