“When my website had to be moved to a different host, upgraded and maintained in ways that I could not do, I called Gretchen and she was gracious to work with me in my situation. I may be able to change content, but I am not techno savvy enough to keep up the ‘back end’ of the pages and I depend on Gretchen to keep my site running smoothly. She does a fabulous job. She responds quickly and my website is always working well.
“Gretchen has also taught me and guided me through using social media, learning how to put newsletters together and send them as well as sprucing up my blog so it looks good. I’m grateful for all the tools she has given to me so that I may go further in using my writing gifts. I recommend Gretchen to anyone who wants to learn social media and needs an online presence to promote what they are doing with class.”–Linda Jo Reed
When Linda Jo Reed contacted me about help with her website, she was using a completely custom service that encompassed her website, blog, and email list. I began by helping her with small tweaks on her site, but soon she began to realize that she’d be happier on a content management system like WordPress.
Of course, Linda loved the graphics and theme that she already had for her site. So my job was to recreate that look on WordPress. Naturally, I chose the Genesis Framework by StudioPress, and began creating a custom theme that mimicked what her site had before. From the brilliant header to the sword below the blog posts, it looked the same–except, the final result was much better, because it was mobile responsive and using WordPress.
Linda Jo’s blog posts took a custom import, but with special redirects I was able to make sure the original links would not be broken. I moved each of the pages over and optimized them to utilize the best WordPress has to offer in SEO. Then I set up Author Media’s MyBookTable to feature Linda Jo’s book, Upheld in the Battle.
It took several private lessons on the use of WordPress, but Linda Jo continued to get the hang of WordPress as she faithfully wrote a blog post each week. Meanwhile, I maintain the plugin updates and other technical details of her site, leaving her free to write, blog–and create newsletters. After Linda Jo attended a class I taught on MailChimp, she transformed that nearly inactive MailChimp list (with contacts which I’d transferred from her original service), into a thriving monthly newsletter.