“Hi there! I’m Gretchen.” It’s how I introduced myself at the first blogging conference I ever attended. But no one recognized my name. Until they saw my blog address scrawled on my nametag. “Oh, you’re the little pink house!” Well, actually, I am not the little pink house. That’s what I called my blog, because…
As a smaller blogger, unsure of my niche and how to bill myself, branding was a big, intimidating obligation, kind of like meeting prospective in-laws for the first time. (Can we just get this over with?) Much of the advice I read seemed to apply to people who could already define themselves and what they…
As I worked on my own personal (re)branding, I studied the profiles of fellow bloggers and the social media experts I respect… And I took note of the consistencies and inconsistencies alike.
Platform: Get Noticed in a Noisy World is a fabulous tool for anyone who is in business or social media. (And really, can you be in business without being in social media these days?) It’s aptly called “a step-by-step guide for anyone with something to say or sell”. The first section, on creating a wow…
I wasn’t thinking about branding when I first got online as a teenage girl. I wasn’t even thinking about becoming a blogger. So I used variations on my name as I signed up for accounts—a different one for almost every login, or so it seems now that I’ve tried to go back and make them consistent!
