It’s easy to get overwhelmed in this world of social media. There’s always someone else who’s already talking about what you’re talking about. But there’s only one you. And you are the only one who can give your unique perspective on the topic you’ve chosen to blog or Tweet about.
The question is: what have you chosen to talk about?
You can’t be all things to all the people all the time. If you try to blog about everything, you’ll blog well about nothing. If you try to repin every pin on Pinterest, you’ll overwhelm everyone.
People don’t want to read something for everyone; they want to read something for them.
-Jeff Goins in “If You Want to Write to a Larger Audience, Be More Specific” on goinswriter.com
What kind of things do you like to Retweet? What are the main categories on your blog? What kind of posts do you share on Facebook? What is the overriding theme of your Pinterest boards?
Are you a DIY blogger? Techie? Decorator? Book reviewer? Deal blogger?
When you identify your niche, you’ll know what to share and RT, not to mention what to blog about.
If you’re always stuck and constantly run out of ideas, maybe you need to broaden your niche. I blogged about laundry for an entire week, but I might have a hard time writing about laundry all year round.
If you’re overwhelmed with all the things you could be sharing or Retweeting, and can never fit all your topic choices into your blogging schedule, maybe you need to narrow your niche. Cooking is a broad topic for anyone to write about (unless you’re The Pioneer Woman). Real food is a more narrow niche (my friend Trina Holden incorporates this topic into her blog). Real food on a budget is an even more specific niche (but it worked pretty well for 100 Days of Real Food).
Don’t know your niche yet?
Start writing what’s on your heart. Start pinning what catches your eye. Start Retweeting the Tweets that resonate with you. Start sharing and liking the things you’re passionate about.
Then look back over your posts in a week, and again in a month: identify the underlying theme in your social media posts and you’ve probably identified the niche you’re most passionate about. (Click here for my review of Pin-terpretation, a fun eBook which describes this method!)
If you can’t put your finger on your niche immediately, start broad and then narrow as you go. “Branding” is a process—don’t expect it to happen overnight. Many well-known bloggers have started blogs and failed before they finally landed on the one that is “them” and has made them successful.
Don’t choose a niche that fences you in: choose one that gives you freedom to grow! (I’ve claimed the “mommy blogger” niche as my own until I can put it into more specific words.)
But when you do identify your niche, you’ll probably find your tribe nearby (and you’ll be well on the way to describing your brand in a tagline!).