5 Tips for Facebook Page Posts

Here are a few simple tips to help you create the best possible posts for your Facebook page.

5 Tips for Facebook Page Posts from @GretLouise

1. Post Frequently

Whenever you are on Facebook, your fans are likely online as well. Give them something fresh and new to share and like.

Say it often.

2. Put it Briefly

Keep it short—respect their time. One-line posts will get a lot more interaction than a paragraph.

Say it succinctly.

3. Preserve Quality

Your Facebook posts are a representation of your brand or business. Proofread them. Post carefully. Better to post too little than to post too much of too low a quality.

Say it well.

4. Post Photos

Photos get a lot of attention (not to mention space) on Facebook. Take pictures of your products, your place of business—anything that represents your brand. (Be sure to ask permission before posting photos of customers—especially children.)

Say it without words.

5. Pose Questions

Post things that encourage participation. Ask questions. Begin your posts with “Click like if…” The more your fans like, comment, and share your posts, the more others will see your posts.

Say it so they will respond.

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    Facebook: the biggest small town in the world

    facebook: the biggest small town in the world by @thetinytwig http://gretchenlouise.com/?p=7661

    a guest post by Hayley Morgan,
    author of The No Brainer Blog

    Facebook. The modern social hive.

    I’ve been part of Facebook since it’s earliest days, when it required a university email address and a willingness to allow ex-boyfriends to see your every move. Since then, as far as Facebook is concerned, everything and nothing has changed.

    Facebook has since turned into a marketing juggernaut, but the reality is that you must still reconcile a loss of privacy and a willingness to share.

    I don’t let social media rule my life — but that said, Facebook is the largest referrer of traffic to my blog. Facebook is clearly something I’ve had to make some “rules” and “filters” for. These are the things I’ve set for my life on Facebook, both personally and professionally. They may not be the same as what you would set for yourself, but they may provide a basis to begin.

    In my dealings with social media, here are my definitions:

    A rule: a hard and fast, will not cross, absolutely set-in-stone line.

    A filter: a set of concepts I abide by, but that have exceptions.


    Rule #1 – I do not post anything controversial or snarky. There are not as many social repercussions in online life as real life for impropriety. I don’t want to be misunderstood or maligned because of something I post. My job is to communicate well, and if I cannot do that I refrain from posting. I am not snarky.

    Rule #2 – I do not post anything negative or anything that could be construed as negative about my husband or children. I do not want them to have a digital footprint that proceeds them. I also find that, by nature, I get over frustrations quickly…any I don’t want other people to hold onto a grudge long after I’ve moved past it.

    Rule #3 – I do not post pictures of the front of my house (this goes for anywhere online).


    Filter #1 – I have a “blog” Facebook page that is separate from my personal Facebook page. This came to be when I felt I was spamming my “real life” friends and acquaintances with blog updates. I didn’t want to spam classmates from ten years ago when they just want an occasional update about my kids.

    Filter #2 – I do not “friend” blog readers on my personal Facebook page. I cannot always control the content other people (my mom, mother-in-law, best friends, etc.) post about me that is linked to my personal page, and I prefer to have “editorial control” when it comes to my business.

    Filter #3 – I do not respond to business inquiries sent to my Facebook messages. I simply cannot keep up with the system Facebook has in place in regards to their private messages. Plus, there has been some talk of security breaches within private messages and I don’t want someone’s business question splashed on my timeline for everyone to see. Email is far better to conduct business.

    More than anything, I don’t let Facebook rule my life and I certainly don’t tell Facebook everything. I use Facebook as a tool and nothing further. If the tool doesn’t work any longer, I either figure out a new way to use it or I’ll toss it in favor of a better tool.

    Hayley Morgan wrote newly released eBook The No Brainer Blog. The eBook helps women cast a vision, define their voice, and refine their blog space to ultimately propel their blog to be successful on their terms.

    Hayley also writes at The Tiny Twig, a lifestyle blog inspiring women to create lives of more passion and less fuss. She recently hosted The Influence Conference and is launching The Influence Network in January 2013. You can follow her on Twitter, “like” her Facebook page, or follow her days on Instagram for the latest updates, resources she loves, and a peek into her life with 3 (almost 4!) boys.

    Click here to enter a giveaway for two copies of The No Brainer Blog (and read Gretchen’s review).

    does everyone need to know what’s on your mind?

    What's on your mind?When you login to Facebook, it asks, “What’s on your mind?”

    But does everyone need to know what’s on your mind?

    What's happening?When you visit Twitter, it asks, “What’s happening?”

    But Twitter isn’t just about what’s happening to you.

    “We were never created to live ‘publicly,’” says Sarah Markley.  No one really needs a play-by-play Twitter account of our day.  No one but the grandparents want to see every moment of our lives captured on Instagrammed, and the grandparents likely aren’t on Instagram.  No one on Facebook needs to know every thought that passes through your mind.

    In this age of smart phones, we don’t even have to wait until we get back to the computer to air our frustration online.  Witty thought or exasperated one, it’s on Facebook the moment it’s formed in our head.  We’re many times more likely to Tweet a complaint about a company than a piece of praise.  And when it comes to politics, we get just plain nasty on social media.

    The country seems to have forgotten that if we don’t want to hear the comments about the presidential debates, we do have the option to turn off the computer and read a good book.  Few of us are required by our jobs to sit and watch Facebook and Twitter streams of political rantings and ravings.

    When social media starts to irritate you, close your browser and turn off your computer.  “Taking the on-line world so seriously…is an IDOL,” says September McCarthy.  Don’t let social media have that kind of power over you.

    When you start turning to social media for solace, turn off the computer and call a friend on the phone.  We were made for in real life relationships.  We need to speak to faces, not avatars; we can feel hugs, not likes.

    When you’re in the midst of a raw situation, ask yourself, “Does everyone need to know about this now?”  Some situations need space before we can speak of them with grace in public places.  Some lessons need to be learned before they are blogged.  When the pain is raw, use social media with extra care.

    When you feel social media swinging out of balance in your life, take a break: declare a social media SabbathGoing offline gives you the perspective you need to share and interact wisely when you come back online.

    When you go to post on Facebook or Twitter, ask yourself, “Does everyone really need to know this?” Let’s share the things that are helpful, the things that are necessary, the things that are kind.  And yes, let’s be honest and open and authentic—but not to the lessening of our privacy.

    What if we were to be remembered by the last thing we posted online?

    “I believe that we can live openly with one another and honestly, but still be wise and mature in our sharing.”
    -Sarah Markley in “A Call for Privacy” on deeperstory.com

    Facebook Thumbnails

    No Thumbnail?  No problem.

    Ever go to share a link on Facebook and the URL is the only thing that shows up?  No picture or summary? 

    Run the link through the debugger and Facebook will update its image: https://developers.facebook.com/tools/debug.  (You can do this whether it’s your link or someone else’s.)

    image

    Wrong Thumbnail?  Get a WordPress plugin.

    Have you noticed that when someone likes one of your blog posts the wrong thumbnail shows on Facebook?  If you use WordPress, you need to be choosing a “featured image”—that is the one that will be shown by default.  In addition, you can install a plugin to fine-tune your settings more.  Yoast’s SEO plugin has “Social” features, but it doesn’t always like the fact that I haven’t connected it with a Facebook App.  For the easiest plugin, try the plain and simple WP Facebook Open Graph protocol.  (Click here for detailed installation directions.)

    Why the variance in thumbnail choices?

    When you go to share a link on Facebook, it often gives you the choice of which thumbnail to choose.  If the website is configured correctly, the main image in the post will show up as the primary thumbnail.  You may be able to browse through the rest of the thumbnail options, depending on how the site and its plugins are configured. 

    7 ways to increase interaction on your Facebook page

    The way Facebook’s page rank works, the more people interact with your page (by likes, comments, and shares), the more your posts will be shown to those people and to others.  Conversely, the less people interact with your page, the less your posts will be shown to them and to others.

    So how can you increase interaction on your Facebook page?

    “Calls-to-action work tremendously well on Facebook.”
    -“7Easy Ways to Increase Your Pages Edgerank” on The PostRocket Blog

    1. Ask Questions.

    Brief questions that only require one-line answers generate fabulous participation.  I’m always surprised at the results when I try this!

    2. Start posts with “Click like if…”

    Don’t over-use this one, but it’s great to start posts this way once in a while.  It’s an easy call to action!

    3. Post pictures.

    Pictures have been proven time and again to get more attention on Facebook than text posts do (with links ranking third).

    Write a blog post that included the picture?  Post the picture and caption it with the link to the post!

    If you like PicMonkey or Picasa, place a quote (from your own blog post or from someone else) on an image and share that on your Facebook page.  (Just make sure you own the image!)

    4. Be brief.

    Keep your Facebook posts short.  When they’re browsing Facebook, most users don’t have the attention span for even a paragraph.  Keep your posts to one or two lines if you want them to be read and shared.

    5. Post frequently.

    The more you post, the more your posts will be seen and interacted with.  “Feed” your Facebook page regularly!

    6. Tag other pages and share their posts/pictures.

    A friend have a great post today?  Mention her page when you share the link.  Tagging other pages in your posts is a great way to promote other people’s pages, and your post might end up getting shared on theirs.

    If you see a great post or picture on another page that fits with your audience, share it.  When your followers share it again, it will increase your interaction as well as that of the page you shared from.

    7. Post from Facebook.com.

    Facebook gives more precedence to posts that have been made from within Facebook.com, rather than from posts made or scheduled through a third-party app like Buffer, HootSuite, etc.  As much as I love Buffer, I try to schedule most of my Facebook posts from within Facebook.com for maximum exposure.

    “You shouldn’t be using Facebook posts for sales or self-promotion– you should be using them to cultivate a community.”
    -“7 Easy Ways to Increase Your Page’s EdgeRank” on The PostRocket Blog

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