Social media is not about you—it’s about the people you are following and the people following you.  There is no “currency” in social media: it’s all about relationships.

Don’t forget the Golden Rule, but don’t promote just to be promoted, either.  Having an others-first mentality is the only way to use social media.

Reply, Retweet, Share, Link, and Like.  Be helpful.  Be generous.  Become known as a “cheerleader” within your niche and tribe.

Remember, social media is about what’s happening—but not just what’s happening to you.

It’s #FF (Follow Friday) today—who will you promote?