As I worked on my own personal (re)branding, I studied the profiles of fellow bloggers and the social media experts I respect… And I took note of the consistencies and inconsistencies alike.
I wasn’t thinking about branding when I first got online as a teenage girl. I wasn’t even thinking about becoming a blogger. So I used variations on my name as I signed up for accounts—a different one for almost every login, or so it seems now that I’ve tried to go back and make them consistent!
I see the back end of a lot of WordPress installations. It’s always with shock that I see the pending updates, and with a bit of conern that I hear their answer to the question, “Have you backed your site up lately?” I’ve come to the conclusion that a lot of people are using the…