I rebranded in 2012. It was strange to come out from behind my “brand” of “little pink house” and just sign my own name, as it were. It felt almost prideful to buy my very own name as a domain. And yet, I wondered, if He calls me by name and you call me by…
Despite all the new social media platforms, one thing hasn’t changed: the permission to get into people’s inboxes is still one of the most powerful tools you can wield when it comes to marketing and communication. Facebook posts are getting seen less and less, Twitter feeds are getting more full, Pinterest is exploding in popularity and pin quantity—but everyone still checks their email.
In fact, for an author, an email list may be even more important than a blog. And it’s never too early to start building your email list.
Everywhere authors and bloggers turn, they are being consistently advised to do one thing: create and build an email list. Looking for more personal connection with your blog followers? Create an email newsletter. Want to write a book? Build an email list.
It had been thirteen years since I had attended a writers conference. Back in 2000, blogging was pretty much unheard of. But at the writers conference I attended in 2013, every author I met was fascinated by the fact that I was a blogger. Social media was in large part a mystery to them, but…
When I attended my first blogging conference, every other blogger I met wanted to write a book. They spoke of the blog series they were turning into eBooks, but the dreams they whispered of had phrases like “publisher” and “book contract”. And many of the speakers at the conference were indeed writing books that had…
I did something a little scary on my blog last month: I changed my permalink structure. That means my post links that used to look like: https://gretchenlouise.com/2013/04/ugly-permalinks/ now look like: https://gretchenlouise.com/pretty-permalinks/ See the difference? Yes, I like it, too. Why was it scary, you ask? Because suddenly all the numbers on the share buttons below each post…
The recent brute force attacks on WordPress blogs have brought attention to an important concern for WordPress.org users: security. And it’s not just an issue when there’s a brute force attack going on — security is always an issue. With the great customization options of WordPress.org come great potential for hacking. All you have to do is…
My Facebook friends list could be divided loosely into three groups: my relatives, my local friends (here and where I grew up), and my blogging friends. The people I’ve met through my blogs have become some of my very closest friends. First it was the community that developed through what is now Kindred Grace, and…
If you were to corner me at a blogging conference like Allume and ask about the ins and outs of running a contributor blog like what is now Kindred Grace, I could talk as long as you could listen. I’d probably suggest we settle down with a cup of tea over in the (in)courage lounge,…
“Permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another weblogger will use to link to your article (or section), or how you might send a link to your story in an e-mail message. The URL to each post should…
I found myself part of a contributor blog back before anyone really knew what blogs were, let alone contributor blogs! In the beginning, everyone had publishing permission and you never knew whether two posts would go up in a day or none in a week. The team at Kindred Grace (formerly Young Ladies Christian Fellowship)…
a guest post by Hayley Morgan Facebook. The modern social hive. I’ve been part of Facebook since it’s earliest days, when it required a university email address and a willingness to allow ex-boyfriends to see your every move. Since then, as far as Facebook is concerned, everything and nothing has changed. Facebook has since turned into…
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