Should Authors Blog?
For the past ten years, the publishing industry has been changing almost as fast as the world of social media. It’s gone from authors asking, “What is a blog?” to publishers demanding, “How big is your blogging platform?” back to authors asking, “Do I have to blog?” And as fast-paced as the industry is, the formula that worked last week or last year may not work tomorrow.
There are no hard and fast answers to the question “Should Authors Blog?” It varies for each author. Every author should be online. But not every author should blog.
