The most popular email list building advice is to entice potential subscribers with a free download. But once you’ve figured out what your freebie is going to be and have your PDF all ready, you’re stuck trying to figure out where to upload and link your file so that your subscribers will get it automatically (and…
Vicki made the final edits to the second email in her welcome series. It was word-perfect. We just had to add it to her MailChimp Automation. And that’s the day we found out MailChimp now allows only single-email welcome automations. Vicki and I, along with many others, started looking at options for an email service…
You’ve crafted the most helpful free printable to give to your subscribers. You’ve written the most compelling email that will make your subscribers want to download and use your printable–and then tell all their friends to go sign up for your email list, too. But now you’re stuck. There’s no way to upload or attach…
It’s easy to get so excited about the brand new freebie you’ve created to bribe your visitors to subscribe to your email list that you forget a key element or two. Here’s a quick pre-publish checklist to make sure your file is ready to share with your subscribers. 1. Author Name It’s so obvious it…
Choosing an email service provider can be daunting–whether you can’t stand your current service and are anxious to move elsewhere or you’re just beginning to build an email list and don’t know where to start. Regardless, you’d like to choose the perfect solution from which you’ll never have to move. I’ve spent the last five…
Converting readers to subscribers isn’t always easy. If content is king, then having a fabulous freebie to offer your email subscribers is surely the queen. But what you really need is a court jester or two dancing around on your blog, inviting your visitors to subscribe. Preferably, you’d name them Jester A and Jester B and…
When you read yet another post enthusiastically encouraging you to start a newsletter, what do you think? Probably the same thing I did for a long time: “That’s advice for bigger bloggers, bloggers who are marketing something, or bloggers with a clear idea of where they’re going online. But definitely not for me.” But today…
Despite all the new social media platforms, one thing hasn’t changed: the permission to get into people’s inboxes is still one of the most powerful tools you can wield when it comes to marketing and communication. Facebook posts are getting seen less and less, Twitter feeds are getting more full, Pinterest is exploding in popularity and pin quantity—but everyone still checks their email.
In fact, for an author, an email list may be even more important than a blog. And it’s never too early to start building your email list.
The End.
The End.
